Why Promotional Products are Important for Your Marathon Event

  • Jun 16, 2022

If you've ever participated in a race event, chances are you've seen promotional products like water bottles, t-shirts, and caps given out to runners. While these items may seem like simple race swag, they serve a much greater purpose. 

Promoting your business through marathon events is a great way to get the ball rolling. The thousands of participants and prominent annual marathons make this an ideal venue for promotion since they will be covered by major news channels which televise these races regularly on their shows!

Why Promotional Products are Important for Your Marathon Event

In this blog post, we’ll lay out the benefits of using promotional products at race events and how companies can tap into it!

1. Attract participants

Promotional products are a great way to attract new participants. A lot of large organizations sponsoring a sporting event may opt for branded promotional products that can be customized. Using branded promotional products also increases the perceived value of your event and incentivizes people to sign up early and draw others to take part.

 

2. Increase your brand value

Handing out customized swag containing items that runners can use during the race increases the likelihood of them remembering your brands. Plus, there’s no better publicity than a company that shows that they’re committed to bringing a community together to support a good cause. Everyone loves rallying for the good guy and companies who are giving back to their communities.

 

3. Massive brand exposure

A marathon event is likely to draw huge crowds, and part of the fun of being a participant is the sense of camaraderie everyone experiences. A marathon event is an opportunity for companies to showcase their company’s logo on t-shirts worn by participants running through town. It’s a spectacular sight!

 

4. Getting the audience excited for your next event

The best swag winners are those who provide runners with interesting and attractive items. A cool "swag" containing trendy items that runners will love and want to keep is a sure-fire way of getting them interested in running at your next event, rain or shine. And that’s a definite win!

To put it simply, the most successful companies are those who invest in promotional products and know the right method to wing them! If you’re looking for a way to increase your brand awareness and reach new customers at your next marathon event, we know just what you need!

Request a quote today to learn more about how promotional products can help your business stand out at race events. Stay tuned for our next blog as we share some of the top promotional products that every marathon race ought to have.

If you’re looking for a way to increase brand awareness and reach new customers, sponsoring or participating in a community or charity-based marathon event is a great option. With tens of thousands of participants joining the race and many more watching from home, your business will have ample opportunity to get in front of potential new customers. Request a quote today to learn more about how promotional products can help your business stand out at race events.

 


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